Award-winning artist Luke Stoffel’s memoir ranks alongside LGBTQ+ icons like RuPaul, Freddie Mercury, and Elliot Page
New York, NY – Febuary 3rd, 2025 – How to Win a Million Dollars and BEEP Glitter!—a title so absurd even Amazon wouldn’t print it—is climbing the charts. On its release day, the debut memoir by award-winning artist and author Luke Stoffel skyrocketed to #1 in New Releases for LGBTQ+ Biographies & Memoirs, #2 overall in the category—just behind RuPaul—and #3 in LGBTQ+ Humor, ranking alongside books by Elliot Page, Freddie Mercury, Boy George, Tom Daley, Rock Hudson, and Andy Cohen.
Packed with humor, self-deprecating wit, and sharp cultural critiques, Stoffel’s laugh-out-loud coming-of-age story explores ambition, resilience, and the relentless hustle of chasing the American Dream.
A Critically Acclaimed, Wildly Entertaining Memoir
Praised by Kirkus Reviews as “an exuberant life story written with humor, panache, and heart,” the memoir seamlessly blends outrageous schemes, deeply personal moments, and sharp commentary on society’s obsession with success.
“This is a raucously funny book, with raffish prose full of self-deprecating humor regarding the distance between exalted pretensions and awkward reality... The result is a luminous tribute to the inestimable value of not quite getting what you want.”— Kirkus Reviews
“The combination of memoir with a perceptive judgment of America’s often-empty vision of success is powerful.” — Publisher’s Weekly (9.5/10)
📚 “Readers who may have thought Catcher in the Rye held wry humor along with insights will find these classics must take a step back for contemporary authors such as Luke Stoffel.” — Midwest Book Review
Growing up as a gay Catholic schoolboy in a small Mississippi River town, Stoffel learned early on that survival sometimes required a little hustle. Whether it was gaming McDonald’s Monopoly, searching for the missing Cap’n Crunch, or selling glitter pills on Etsy, he turned daydreams into schemes—dragging his little sister into trouble at every turn. Was he conning her, or was she saving him from himself?
From playground bullies to Broadway musicals, Parisian artist life to a Hawaiian curse, and even a turn as a tech entrepreneur, Stoffel asks: Can you beat the system, or will the system beat you? And what happens when the dreams you chase begin to crumble?
Availability & Contact Information
How to Win a Million Dollars and BEEP Glitter! is available now in eBook, paperback, hardcover, and audiobook formats. The audiobook, narrated by Patrick Mealey, brings Stoffel’s hilarious and heartfelt story to life with dynamic storytelling.
Amazon: https://amzn.to/4hC0zLu
Audible: https://adbl.co/40Cw9lx
Book Trailer: https://bit.ly/40Jsgvm
NPR Iowa Interview: https://bit.ly/4go63ss
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