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Barcelona, Spain

Photography by Lucas Stoffel can be licensed on Shutterstock and Getty Images

Casa Mia by Luke Stoffel - Fine art prints available on Etsy.


Barcelona, the heart of Catalonia, embodies a rich tapestry of history, culture, and a profoundly vibrant art scene. Every cobblestone, every building façade, and every meandering street speaks tales of epochs gone by and the avant-garde verve that permeates the city. Central to this artistic spirit was Antoni Gaudí, an architect who reimagined the bones of the city into a dreamscape of surreal structures and fantastical forms.

Sagrada Familia by Luke Stoffel - Fine art prints available on Etsy.


The Sagrada Família: Ascending Towards the Divine

As you set foot in the city, Gaudí’s magnum opus, the Basilica de la Sagrada Família, demands immediate attention. The colossal basilica, though still under construction, emanates a mystical allure with its towering spires that seemingly reach out to the heavens. Once inside, a kaleidoscope of colors shower down through the stunning stained-glass windows, casting a heavenly glow throughout the nave. Every nook, cranny, and façade of the Sagrada Família tells Biblical tales and unveils Gaudí’s profound reverence for nature through its intricate designs.


Park Guell by Luke Stoffel - Fine art prints available on Etsy.


Park Güell: Where Nature and Artistry Coalesce

Perched atop Carmel Hill, Park Güell stands as a testament to Gaudí’s vision of harmonizing architectural ingenuity with the natural world. Here, vibrant ceramic tiles, peculiar sculptures, and undulating forms create a whimsical playground that both enchants and astounds. The iconic serpentine bench, adorned with a mosaic of vibrant tiles, offers a panoramic vista of Barcelona, allowing you to bask in the splendor of the city from a lush, elevated oasis.


Walking through the streets of Barcelona, amidst the vibrant life, historical epochs, and the pulsating energy of Catalan spirit, Gaudí’s creations stand as eternal sentinels that ferry the past into the present through their timeless beauty and innovative designs. His works, deeply etched with his reverence for nature, spirituality, and his undying love for Catalonia, offer not merely sights to behold, but experiences that weave through the threads of imagination, spirituality, and profound artistry. And so, Gaudí’s Barcelona waits, ready to unveil its enchanting tales and timeless beauty to every wanderer who steps into its embrace.

New York, NY

Artworks by Lucas Stoffel


Get ready for a visual extravaganza as Lucas Stoffel, a rising star in the art world, unveils two exciting new projects - "Spectacular, Spectacular." This highly anticipated event, taking place at ADC Gallery located at 106 West 29th Street, promises to be a captivating exploration of two contrasting yet equally mesmerizing cultures. The grand opening is set for Thursday, August 13th, at 6:30 PM, with an exclusive musical performance by renowned Williamsburg DJ BabyBunny, spinning tracks until 9:30 PM. Attendees can also savor a specialty cocktail while immersing themselves in the vibrant artwork.


Exhibition at the Art Directors Club by Lucas Stoffel


The title presentation, "Spectacular, Spectacular," serves as a pop meditation, delving deep into the rich religious and cultural tapestry of India. Stoffel's vivid and thought-provoking interpretations of India's themes promise to transport viewers to a world of color, spirituality, and tradition.


In a delightful juxtaposition, Stoffel also unveils "Little Japan," a nuanced exploration of Japanese culture as experienced on the Hawaiian islands. This collection offers a fresh perspective on the fusion of Japanese traditions with the unique backdrop of Hawai'i's landscapes.


Spectacular, Spectacular at the Art Directors Club, NY by Lucas Stoffel

A suggested donation at the event's door will contribute to the ADC Gallery's Scholarship Fund. This scholarship program aligns with the club's mission to recognize excellence and innovation in visual communications, foster collaboration among creative leaders across disciplines, and support aspiring young talent entering the field.


Opening Night Party at the Art Directors Club by Lucas Stoffel


Lucas Stoffel is an artist on the rise in 2009, with an impressive portfolio boasting 15 New York exhibits and a string of accolades from prestigious organizations and magazines across the city. His journey began in 2006 when he received the Starving Artist Award and became a two-time best-selling artist at the Starving Artist Ball. The following year, he was honored as the selected artist for the amFar Rocks Benefit for AIDS research and featured in AM New York's Premiere Art Rocks event, which catapulted him to wider recognition. Dylan's Candy Bar on Manhattan's Upper East Side commissioned him to create a candy-inspired collection, aptly named "Sweetness," after seeing his work featured in the daily press.


Stoffel's commitment to his craft and consistent exhibition presence led GLAAD to recognize him as one of their Top 100 artists for 2009. Most recently, the Velvet Foundation commissioned him to paint and design the inaugural poster for an exhibition on Matthew Shepard at the National LGBT Museum in Washington DC, slated to open in 2010.


A graduate of Iowa State University with a degree in design and theater arts in 2000, Stoffel's unique artistic process blends traditional and digital techniques. His work originates from photography, undergoes digital composition and manipulation, and is then meticulously transformed onto canvas by hand. Stoffel's subjects are deeply personal depictions of world cultures, drawn from his extensive travels. Based in New York City, he continues to feed his wanderlust through exploration, with recent journeys taking him to China, Laos, Taiwan, and Hawaii - each adventure resulting in captivating NYC exhibitions.


Opening Night Party at the Art Directors Club by Lucas Stoffel


Don't miss the chance to immerse yourself in the kaleidoscopic world of "Spectacular, Spectacular" and witness the creative genius of Lucas Stoffel as he explores the vibrant cultures of India and Japan in his unique and captivating style.

19 company leaders, three hours and one dinner result in a rapid-fire book, Roadkill or Rabbit: Agency CEOs Write the Book on Speed - Designed by Lucas Stoffel

Originally posted in Fast Company on June 7th, 2012 Written by: Rea Ann Fera

Book Design by: Lucas Stoffel


The Book of Speed by Hyper Island

“Today is faster than yesterday. Yesterday was faster than the day before.” That quote from the opening chapter of a new book from Hyper Island pretty much sums up the state of affairs these days, as the marketing world recognizes the need for speed inherent in the digital era. Companies know they need to be light, agile and fast, but muscle memory leaves many stuck in their pondering, lumbering ways.


In an effort to explore how businesses can and should move faster, digital education group Hyper Island, ad agency organization the 4A’s and ThinkLA assembled 19 top creative business leaders to write the book on speed. And in keeping with the theme, they were asked to conceive, write, illustrate and edit it in three hours. While saving time to eat dinner, as well.

The result is Rabbit or Roadkill: Agency CEOs Write the Book on Speed, which was released on June 6, roughly 24-hours after the rapid-fire, group-authoring session. As can be expected, each of the 19 chapters consist of brief, snack-sized bits of wisdom, the collection of which is compiled in a nice, narrative flow, beginning with chapters like “Press Start” and “Shut the Hell Up and Do Your Job” through to “Change the Game” and “Measured Momentum”. Each chapter contains a brief essay or rumination from the author, along with sketches created during the workshop.

Those looking for an in-depth, well-researched tome on corporate agility will not find it here, but that’s exactly the point says Tim Leake, Hyper Island’s Global Partnership Director, and a former agency creative director himself. Hyper Island, he says, helps people deal with the constant effects of digital disruption, and one of the most common themes they encounter is the need to move faster, to react more quickly. “It’s fundamentally working differently than we’re used to working as ad agencies,” he says.

“When writing a book literally in a matter of hours, there are certain things you’ll be able to accomplish there and creative hacks to be able to do it, but there are also limitations as to what that book can be,” adds Leake. “It can’t be the same book as if you had six months to a year and lots of interviews and research. These are the same limitations agencies and brands are stuck with when they need to be able to react quickly. They can’t do the same things as when they have six months to a year to do a campaign.” This being the first in what Hyper Island hopes is a series titled Write the Book on It, the entire process was experimental. “I don’t even know if we can do what we’re hoping to do,” said Leake a few days before the workshop took place.

So how did the experience go? Well, as promised, a PDF version of the book was released within 24 hours of the event. And 19 top business leaders apparently played ball when asked to write a book. Now!

Patrick O’Neill, ECD, TBWA\Chiat\Day and author of the book’s first chapter, “Press Start”, says his takeaway from the experience was that feeling uncomfortable with speed is in fact a good thing. “It’s liberating to not hold onto your ideas and to be forced to think about them in a faster way. Your relevance is how fast you are, it seems like. The quality of ideas and everything we put out in the world is important, as marketers. But if it’s not of the moment, or it’s not relevant, it doesn’t count as much as it used to. That tension can really create some new thinking.”

Meanwhile, Eric Johnson, President, Ignited says that, “One of the principles that seemed to come across is that when you give a scarcity of time and a very specific focus, you can accomplish a hell of a lot of stuff. All too often in our business, we treat every project as such a precious thing that we tend to let people go on and on, but you don’t really have to.”


With one book now complete, Leake says the plan is to bring the process to Cannes where they’ll be leading a seminar around best practices for the agency of the future. With more less time (one hour), more people and an unknown group of contributors, Leake admits the process will be much different that the experience for Rabbit or Roadkill. But as the books title professes, which is pulled from a chapter written by Dan Olsen, Managing Director, Wunderman West, “We must be quick in bringing an idea to life, test it, and if it doesn’t work, change it.”






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