“This memoir demonstrates remarkable skill” - Kate Love “I think you have a hit on your hands here!” - Ben Boven “It’s certainly unique and an emotionally impactful experience” - Jamie Barry
Launching: February 2025
How to Win a Million Dollars is a madcap, self-deprecating, laugh-out-loud coming-of-age story that reads like David Sedaris meets Heartstopper, told as Ready Player One. It takes readers on an adventure through the wildly inventive, sometimes-questionable, but always entertaining schemes of a boy who would do anything to make it big.
Growing up as a gay Catholic schoolboy in a tiny Mississippi River town surrounded by cornfields, Luke’s imagination was constantly set on fire by million-dollar daydreams and DIY hustles. Whether it was hunting down the missing Cap’n Crunch or gaming McDonald’s Monopoly, no scheme was too ridiculous, no shortcut too far-fetched. With his trusty Hustler bike and a mountain of determination, Luke didn’t just dream—he plotted.
Set in the 1980s, this is the story of a kid with a knack for scamming, hustling, and occasionally crashing and burning—all in the pursuit of that elusive big win. From navigating a Catholic school playground full of bullies to trying to “make it” out of a blue-collar family, Luke was always on the move, cooking up his next big adventure. Dragging his little sister—turned faithful sidekick—into trouble at every turn, her sweet voice was always in his ear, making us wonder: Is he conning her, or is he trying to kill her?
Based on the schemes that inspired it all!!!
As Luke grew up, so did the schemes—high school musicals that sort of made him a Broadway star, ditching everything for the artist life in Paris, and getting cursed by a vengeful Hawaiian god. With each crazy plan, the stakes got higher, the twists got weirder, and Luke had to ask himself the big questions: Can you beat the system, or will the system beat you? And what do you do when your dreams—and all your wildest schemes—start to crumble?
Packed with humor, heart, and an unstoppable spirit, How to Win a Million Dollars is a whirlwind ride through epic failures, surprising successes, and the realization that sometimes the journey is even better than the jackpot. From paperboy scams to glitter-filled art shows, this story is proof that while everything could fall apart at any moment, that’s just part of the fun. And maybe, just maybe, there’s a million-dollar prize still out there somewhere, waiting to be won.
“It’s certainly unique and
an emotionally impactful experience, with some incredible, immersive prose.”
- Jamie Barry
“I think you have a hit on your hands here!”
- Ben Boven
“This memoir demonstrates remarkable skill in weaving childhood innocence with adult reflection”
- Kate Love
Chapter preview of How to Win a Million Dollars:
WATCH US ON TV!
Once upon a time...
we were almost FAMOUS!
Cinderly's Easy to Bake Unicorn Cookbook includes beloved childhood classics, "Unicorn Hot Chocolate," "Slumber Party Unicorn Balls," "Rainbow Cake Nirvana," "Jurassic Sugar Cookies," and more. With recipes that can be made in as little as 20 minutes, the hardcover edition cookbook is filled with 90 pages of vibrant and full-color photography, step-by-step instructions, and a decorating guide.
With a mission of making cooking a more whimsical and carefree experience, Cinderly's recipes are designed for moms, tweens, and children, who dream of creating their own wild masterpieces in the kitchen.Growing up on the banks of the Mississippi River the tradition of baking sweets ran about as deep in us as that river is long. Every weekend tucked away in my mom's cherry colored kitchen you could find my sister and I carefully following the instructions on a set of worn paper cards from my grandmother's recipe box. So when I dreamed of my sure-to-be colorful future, it was frequently filled with the vision of running my own Rainbow Cake Café.
Easy to Bake Unicorn Cookbook
After his debut novel, How to Win a Million Dollars, Stoffel sets out on a darkly funny, far more nefarious adventure. In Over Your Head… when the only way out is down.
In the midst of an impulsive journey to Asia, with a mysterious flu going around, what begins as an attempt to outrun his growing sense of anxiety quickly spirals into a surreal mix of self-discovery, panic, and absurdity. From a last-minute detour to Shanghai Disneyland, fueled by the desperate hope that a land of fantasy will soothe his fraying nerves, to the looming realization that his escape might lead him deeper into his own mind’s chaos, his journey is anything but ordinary.
It’s Disneyland—what could go wrong?
Turn's out... absolutely everything.
In Over Your Head
Arriving in 2026
The Art of Tarot: On Amazon
A History of Tarot with New Artwork by Lucas Stoffelinspired by the Original 1909 Illustrations
Explore the history, art, and symbolism of tarot through stunning, reimagined artwork that captures the essence of the Fool’s journey, the mysteries of the Major Arcana, and the elemental wisdom of the Minor Arcana. This book is a celebration of tarot’s powerful symbolism and a bridge between the past and present, inviting readers to dive deeper into the mystical world of tarot.
Pamela Colman-Smith, born in 1878, was the visionary illustrator behind one of the most iconic and influential tarot decks in history. Her vibrant and evocative imagery continues to captivate tarot readers worldwide. Despite the profound impact of her work, her contributions were largely overlooked in her lifetime. Today, her legacy thrives through the enduring popularity of the original deck, which remains a cornerstone of tarot culture.
